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MULTIMEDIA SOLUTIONS The new frontier of communication
HGV multimedia is an organization that deal s with the illustration of architectural, archaeological and museum design, and with any other proposal in which the tridimensional application may contribute to recreate imaginative situations with a high level of realism. These applications allow the user to be absorbed in merely fantastic environments and realities, travelling through them as if he were really present in the area he is visiting. HGV multimedia is a specific section of HGV Italia that works with a team of internal contributors skilled in the technique of video making. We can meet any creative requirement , guaranteeing our customers optimal solutions and meeting deadlines and budgets. HGV multimedia, through continuous investments in research and experimentation and secure collaborations with several universities, can be considered a qualified interlocutor for all businesses, organizations and institutions that want to make use of the new media to improve their communication. By using the most updated technologies, HGV multimedia can offer museums and anyone who is interested in the world of immersive and increased communication, innovative and personalized solutions at competitive prices. Virtual reality, indeed, is a powerful and fascinating instrument of promotion and knowledge , that does not substitute but that is complementary to traditional printed products, as it constitutes an intuitive access to the results of the research, where the informative content is not mediated by linguistic codes, but by images, thus becoming enjoyable by users with different but not specialist skills and qualifications. For example, a visitor may fly over his own territory contextualizing the represented elements according to the customer’s requirements and/or the expectations of the target group. The system develops with the integration of different applications and with the integrated implementations of digital data traced following the scanning of the various subjects and /or the processing of data obtainable from paper projects. The 3D process will make them real and true, even if they originate from pure fantasy, and will involve the most sensitive parts of the spectator’s soul (e.g.: catastrophic or historic-fiction films). Digital models of architectural constructions , generated on the basis of the clouds of dots obtained from laser scanners or from dimensional data acquired through traditional methods of instrumental relief , are imported and optimized thanks to dedicated software for visual simulation, obtaining photorealistic results by texturising the surfaces with specially treated photos. The conversion of the 3D model and of the textures into the suitable format allows the use of the specific programming language, the VRML (Virtual Reality/ Modeling Language) for the interactive surfing of the model, allowing a real time updating of the visitor’s point of view. Moreover the application of the 3D on classical films will enable the spectator to be absorbed in mere fantastic realities. Experience and reliability make HGV one of the most influential firms In the field of illustrative rendering in Italy. |
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